Ash & Aura

Ash & Aura is more than a brand — it’s a vibe, a movement, and a message. Our kids' merch is designed to inspire confidence, calm, and creativity in every little soul.

A young girl with a big smile, curly hair in a puff, wearing a dark gray T-shirt with white text, and blue jeans, standing against a plain light-colored background.

NEW
COLLECTION

Inspired by the Phoenix, a magical bird that rises from its own ashes. The Ash & Aura Collection celebrates transformation, resilience, and inner radiance. Each piece carries the energy of renewal — soft yet strong, grounded yet glowing — designed for young souls stepping boldly into their power.